| Brands | Est. Price Range | Type | Specialty | Best For |
| Franck Muller | $5,000-$500,000+ | Luxury | Complex and unique | Bold And Luxurious |
| Shinola | $300-$2,000+ | Luxury | American-made classics | Classic And Stylish |
In this article, we will compare Franck Muller and Shinola. We reached out to both companies to acquire as much information as possible. We’ll review which brand is more affordable, what types of watches they usually sell, their respective strengths, and who they are best suited for.
Franck Muller offers products with prices ranging from $5,000 to over $500,000, while Shinola’s products range from $300 to $2,000. Depending on your budget, one of these brands may be the better choice for you.
When it comes to their respective styles, Franck Muller is typically associated with luxury watches and Shinola is also considered a luxury brand.
Furthermore, Franck Muller specializes in unique, complex timepieces, while Shinola specializes in American-made classics.